Google new ranking signals

Google will now give priority to the HTTPS websites in search rankings than the unencrypted HTTP websites. This will consequently have two effects – safety and security of the content and favorable ranking on google comparatively.

 

Although, this factor has taken effect online, but would not be too crucial on how the websites will perform in rankings currently. Google’s search ranking algorithms have tested and tracked that webmasters have already started using encrypted connections.

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Google had recently updated their ‘Quality Rating Guidelines’. This important update force to some SEO marketing agencies to consider a new way to rank web pages. It’s not a mystery that Google is trying to give the best experience to user on the internet, but at the same time it’s suffocating  any kind of competition or getting  good ranking without a paid marketing campaign in Google Adwords.

Don’t knowing how the traffic is generated has become a serious issue for marketing agencies after the humminbird algorithm update, the excuse of Google was trying to make all organic searches totally secure. As a consequence Google Analytics is “Keywords Not Provided”  leaving SEO Marketing agents guessing how their web traffic is generated. Many professional on this area including Teksyte Ltd  have suggested that the best practice  is optimize landing pages targeting one, two or three related keywords by page. That is a very good way to know our traffic. Other resources like referrals are based on the title to attract visitor or clients in social networks. (more…)

Value of healthcare Insurance on Google

Insurance, Loans and Mortgage are the most expensive services to promote online,  According to Statsbusters Ltd and their data analysis, bidding on insurance keywords can cost advertisers up to £33 per click, just to appear at the top of the search engines using Adwords from Google.

But why is so expensive? there is no a mystery people typically buy health insurance to avoid NHS, sometimes the waiting lists is up to four months. So look very attractive to have a private healthcare insurance to receive faster consultation and treatment for short-term.  Insurance, Loans and Mortgage are keywords with high demand in very competitive industry.

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How Google Search Works

Business Should Invest In SEO

Many companies hire a marketing agency to develop a solid SEO optimized website infrastructure. Cost effective is better because will attract more clients through organic traffic.

Business owners really need to learn how marketing a product or a service without spend a fortune, and SEO is the answer.

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Google Penalize

Google has been aggressively going after companies that it believes are violating its SEO guidelines in recent months, particularly link networks. This is first penalty that we know of against what Google considers a “guest blog network.” Google on Friday announced taking action on the following: German link network efamous; another German agency network; and Spanish and Italian link networks.

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CES 2014

From January 7 to 10 this 2014, more than 20,000 new products are expected to be shown off to 152,000 tech trade attendees at 2014′s Consumer Electronics Show (CES) in las Vegas, Nevada.
with the very best brands in technology showing off their lasted gadgets!

New smartphones, new tablets, computers, car tech, ultra high definition TVs, wearable tech, and much more.

CES 2014 It’s a huge event! one of the big gossip around the CES 2014 is the new Samsung Galaxy Round and Galaxy S5. Meanwhile Sony is reportedly working on a virtual reality headset for the PS4.

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Increase Website Traffic with SEO

The importance of  a powerful SEO campaign is reflected in the traffic of the website promoted, generating visits and possible new clients and sales.  But now more than ever it is important to have an SEO plan for your business because the days of promoting a website of business using Pay Per Click (PPC) Advertising is no longer economical.

If you want to promote your business using a PPC ads from Google, Bing or Yahoo, then think again.

Criminals for years had used the ZeroAccess “botnet,” which combines the power of more than 2 million hijacked computers. Microsoft disrupts ZeroAccess web fraud botnet ZeroAccess! one of the most robust and durable botnets in operation today and was built to be resilient to disruption efforts,” Microsoft said.

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