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Teksyte’s Blog is about all related to marketing Seo industry, with important and relevant news about graphic and web design and lasted trends.

Choosing the right Ad placements on Facebook

There are only 5 possible ad placements on Facebook!

We have two right column ad placements on desktop (homepage and non-homepage), two mobile options (mobile newsfeed and mobile apps), and desktop News Feed.

Some people have a blind predisposition to running News Feed ads because the CTR is higher. Others believe mobile is better, since the cost per click is often lower, especially when it comes to video views.

And then there are those who say right column (or called RHS for Right Hand Side) are best for direct marketing.

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Perpetual SEO growth

Companies providing SEO Services and Online marketing are thriving: According to a recent study by Borrell Associates, companies are going to spend £44 billion on SEO Marketing service in 2016. This is more than triple what they predicted for this year back in 2008, before major game-changers like Panda and Penguin even entered the equation.

What’s more, the company is predicting that the SEO industry will continue to grow to an estimated £50 billion by 2018 and £54 billion by 2020.

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What is the best SEO for your business?

As a business owner looking to gain traction from Internet marketing, you may hear lots of jargon phrases being thrown around, namely SEO friendly and SEO strategy.

These are two key parts of getting noticed online, and while the two may sound similar, they are different things that work together to bring your website in front of your customer’s eyes.

Below, we break down the key differences, why they matter and how to execute.

 

SEO Friendly: Easy for the Search Engines to Read

What you and your website visitors see is completely different than what a search engine bot sees, so your website structure needs to be written accordingly, to ensure it features indexable content.

The most important content needs to be written in HTML text format.

Even though we have made technological advances in crawling, the bots still have issues with reading things like Flash and Java applets.

These things can be devalued, so, it’s important to provide alt text for all images, supplement Flash and Java with text on the page, and provide transcripts for any audio and video content on the page.

Fortunately for you, if all of this is over your head, your web designer will know how to handle it. And, the most popular content management system (CMS) on the web today, WordPress, is (with a few tweaks) built as an SEO friendly structure.

It works so well, 50 percent of the entire Internet is built with it.

According to SEO Royals CEO Dwayne Doe, “Businesses can succeed in getting ranked with an SEO friendly site structure, but it’s not enough to get where they want to be. It’s going above and beyond to craft a unique strategy that makes the difference.”

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Good SEO Does Not Come Cheap

A wise person once said that if you think search engine optimisation (SEO) is expensive, you should see how expensive cheap SEO gets.

There are few shortcuts when it comes to sustainable search engine optimization. As with any other professional service, quality SEO comes at a price — and premium services are more likely to deliver desired results. But regardless of your online business’ size and marketing budget, there are many ways to save SEO resources.

Don’t Waste Crawler Budget
Few site owners can tell how many pages of their site Google has to crawl in order to index and eventually rank a single page. Let’s assume the ratio is close to ten to one.

For many large sites, the actual ratio is closer to one hundred to one or higher. That means search engine bots have to find and crawl more than a hundred pages of a site before they can rank one — if it ends up ranking at all.

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How Much Does Google AdWords Really Cost?

Google Adwords google adwords How Much Does Google AdWords Really Cost? Google adwords

“How much does Google AdWords cost?”

It’s a reasonable question, and one we hear all the time, especially from newcomers to paid search. After all, those new to PPC are probably most interested in how much they’ll be expected to shell out to advertise on Google, and whether they can even afford it!

Unfortunately, there’s no easy, one-size-fits-all answer. The most common (and infuriating) answer is, “It depends.”

The cost of AdWords depends on several variables. In this post, I’ll explain how these variables will impact your ad spend, and demystify the concepts you’ll need to understand in order to set a realistic budget for your ad campaigns.

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