The world of business has been moving towards e-commerce for a while now, and businesses in London are struggling to get ahead of the curve. We all use the internet, for social media, shopping, research or playing games but we rarely think about the difficulties of getting ahead in the industry. If…
Looking for a way to stand out isn’t easy any more, with the internet cam many great opportunities to reach new markets and reach people you never used to be able reach, but your competitors and other businesses offering the same service can also reach these customers. The challenge is to get…
Whether you’re a start-up or an established enterprise, your most important asset for marketing your products or services for little cost is your website – a web domain can be picked for just a few pounds. Despite a new trend for “drag and drop” website builders, the best way to ensure your website…
There are only 5 possible ad placements on Facebook! We have two right column ad placements on desktop (homepage and non-homepage), two mobile options (mobile newsfeed and mobile apps), and desktop News Feed. Some people have a blind predisposition to running News Feed ads because the CTR is higher. Others believe mobile is better, since the cost…
Europe and the U.S. continue to drift further apart on Google. Even as European parliamentarians and regulators seek ways to restrain Google’s discretion over search results, U.S. courts continue to affirm Google’s right to do whatever it wants with search results — paid and organic. Why? Because Google wants your money! They…
Google announced that they’ll change the way they represent URLs in search results. Specifically, search results will now display a website’s actual name instead of its URL and the URL structure of the URL as breadcrumbs! Quoting Google: Well-structured URLs offer users a quick hint about the page topic and how the page fits…