Google Adwords

01 Jun: How Much Does Google AdWords Really Cost?

It’s a reasonable question, and one we hear all the time, especially from newcomers to paid search. After all, those new to PPC are probably most interested in how much they’ll be expected to shell out to advertise on Google, and whether they can even afford it! Unfortunately, there’s no easy, one-size-fits-all…

Google changes URLs

17 Apr: Google changes URLs

Google announced that they’ll change the way they represent URLs in search results. Specifically, search results will now display a website’s actual name instead of its URL and the URL structure of the URL as breadcrumbs! Quoting Google: Well-structured URLs offer users a quick hint about the page topic and how the…

Marketing and Local SEO

22 Mar: Local SEO

Search Engine Optimisation for Local businesses is better known as “Local SEO“, is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results. Local SEO then, is the optimization process for local results for example if your business is in London city, England,…

yahoo marketing

21 Nov: Bing & Yahoo Marketing

Firefox users in the US will have Yahoo as default search engine! from the marketing perspective, Yahoo score big! Since 2004, Google paid £178m to be Firefox’s for the privilege of being the default search engine used in the Firefox browser. The new marketing deal between Yahoo and Mozilla will be applied…

New iPhone 6

10 Sep: New iPhone 6

The new gadget from Apple is here and it’s coming in different colours and sizes. The new iPhone 6 has a 4.7-inch LED back-lit display with a 1334 x 750 resolution – it’s Apple’s new “Retina HD” offering. That means you get a pixel density of 326ppi – the same as the…

Google new ranking signals

13 Aug: Google new ranking signals

Google will now give priority to the HTTPS websites in search rankings than the unencrypted HTTP websites. This will consequently have two effects – safety and security of the content and favourable ranking on google comparatively. Although, this factor has taken effect online, but would not be too crucial on how the…