Marketing Winners and Losers with New IOS 15

iOS-15

Apple loves to bring consumers new operating systems as regularly as possible. This autumn will see the latest in iOS, with Apple set to release iOS 15. The changes made for iOS 15 are all about increasing transparency for both marketers and customers. Discover below exactly who these changes will affect.   Changes to the … Read more

How Google Search Works?

algorithms-search

Google is a fully automated search engine platform that works using “web crawlers” (also known as web spiders or web robots) they explore the web constantly to find websites to add to Google’s index. The huge data collected is filtered by an algorithm, to later be presented in searches results. According to Google, the results are … Read more

Build an Effective Ecommerce Marketing Strategy

Effective E-Commerce

Just like brick and mortar, eCommerce requires a multifaceted, well-thought-out marketing strategy in order to succeed. Fifteen years ago, you wouldn’t expect to simply rent a storefront, throw up some signage, and have customers hand over fist. It’s no different when it comes to online sales. Online retailers have to create specific goals, identify productive … Read more

Challenges of Digital Marketing in London

Digital marketing

Digital marketing is basically promoting brands using online mediums and digital channels. Digital media, at the moment, includes websites, social media, radio, television, mobile and even forms of traditionally non-digital media such as billboards and transit signs. Essentially any marketing media that is delivered electronically is considered digital marketing. For business owners, many forms of … Read more

Perpetual SEO Growth

Perpetual SEO growth

Companies providing SEO Services and Online marketing are thriving: According to a recent study by Borrell Associates, companies are going to spend £44 billion on SEO Marketing service in 2016. This is more than triple what they predicted for this year back in 2008 before major game-changers like Panda and Penguin even entered the equation. What’s … Read more

Good SEO Does Not Come Cheap

Good SEO Does Not Come Cheap

A wise person once said that if you think search engine optimisation (SEO) is expensive, you should see how expensive cheap SEO gets. There are a few shortcuts when it comes to sustainable search engine optimization. As with any other professional service, quality SEO comes at a price — and premium services are more likely … Read more

Who’s Controlling Search Engines and Why?

Who’s Controlling Search Engines

Europe and the U.S. continue to drift further apart on Google. Even as European parliamentarians and regulators seek ways to restrain Google’s discretion over search results, U.S. courts continue to affirm Google’s right to do whatever it wants with search results — paid and organic. Why? Because Google wants your money! They make money from … Read more

Google Changes URLs

Google changes URLs

Google announced that they’ll change the way they represent URLs in search results. Specifically, search results will now display a website’s actual name instead of its URL and the URL structure of the URL as breadcrumbs! What Is a Website URL? With Hypertext and HTTP, URL is one of the key concepts of the Web. … Read more

Local SEO

Marketing and Local SEO

Search Engine Optimisation for Local businesses is better known as “Local SEO“, is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results. Local SEO then is the optimisation process for local results for example if your business is in London city, England, then the right … Read more