Google is a fully automated search engine platform that works using “web crawlers” (also known as web spiders or web robots) they explore the web constantly to find websites to add to Google’s index. The huge data collected is filtered by an algorithm, to later be presented in searches results.

According to Google, the results are presented by quality, and local proximity from where the query is generated, this means when someone is searching for a “graphic designer” would show different answers to a user from Liverpool UK than others located in  London UK. Providing accurate result depends on other factors such as the user’s location, language, device (desktop or mobile phone) and previous queries.

Google search works by providing results in only a fraction of a second. Results can be presented in maps which might provide directions, news sites also search images, videos or even stories.