Search Engine Optimisation for Local businesses better known as “Local SEO“, is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results. Local SEO then is the optimisation process for local results for example if your business is in London city, England, then the right strategy is to focus on your business services or product + local SEO, this means that anytime a user searches for a particular business or service in London, the one focusing on London will receive the best option to rank on the first positions.
Establish authoritative pages for each location, H1 should include the location name, content on pages should include local addresses, and also add Local Schema with your local information.
During a good campaign is wise to concentrate all full resources of Social media marketing, Email marketing, Referral marketing, Content marketing, Search engine marketing, link building, Pay per click campaigns and more… on the city or region, you want to rank.
London is a big city, and many advertisers concentrate their energy on central London to promote a service or product, but you can take full advantage to focus on one region like Nothing Hill, Westminster, Greenwich and so on.
You can use tools to discover how people search on google is Keyword Planner from Google AdWords, or anyone can use Google Trends, both of these tools are free.
Later you have to focus on: Identifying your key market influencers, creating good engaging content, sharing your content on social networks and building relationships with your clients
There are many ways to exploit the benefits of Local SEO, but if you have a business in London you can consult one of our marketing agents