Search Engine Optimisation, or SEO, is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results. Local SEO then, is the optimization process for local results for example if your business is in London city, England, then the right strategy is to focus on your business services or product + local SEO, this mean that anytime a user searches for a particular business or service in London, the one focusing on London will receive the best option to rank on the first positions.
During a good campaign is wise to concentrate all full resources of: Social media marketing, Email marketing, Referral marketing, Content marketing, Search engine marketing, Link building, Pay per click campaigns and more… to the city or region you want to rank.
London is a big city, and many advertisers concentrate their energy on central London to promote a service or product, but you can take full advantage to focus on e region of like Nothing Hill, Westminster, Greenwich and so on.
You can use tools to discover how people search on google is Keyword Planner form Google AdWords, or any one can use Google Trends, both of this tools are free.
Later you have to focus on: Identify your key market influencers, create a good engaging content, share your content on social networks and build relationships with your clients
There are many ways to exploit the benefits of Local SEO, but if you have a business in London you can consult one of our marketing agent