Google is a fully automated search engine platform that works using “web crawlers” (also known as web spiders or web robots) they explore the web constantly to find websites to add to Google’s index. The huge data collected is filtered by an algorithm, to later be presented in searches results. According to Google, the results are … Read more
What is SEO? In simple terms, Search Engine Optimisation is the process of optimising both a website and business online to have it looked at favourably by search engines, resulting in higher search ranking. Search ranking determines where you show up when customers search for your business or similar products and services your business offers … Read more
Companies providing SEO Services and Online marketing are thriving: According to a recent study by Borrell Associates, companies are going to spend £44 billion on SEO Marketing service in 2016. This is more than triple what they predicted for this year back in 2008 before major game-changers like Panda and Penguin even entered the equation. What’s … Read more
It’s a reasonable question, and one we hear all the time, especially from newcomers to paid search. After all, those new to PPC are probably most interested in how much they’ll be expected to shell out to advertise on Google, and whether they can even afford it! Unfortunately, there’s no easy, one-size-fits-all answer. The most … Read more
