There are only 5 possible ad placements on Facebook! We have two right column ad placements on desktop (homepage and non-homepage), two mobile options (mobile newsfeed and mobile apps), and desktop News Feed. Some people have a blind predisposition to running News Feed ads because the CTR is higher. Others believe mobile is better, since the cost per click is…
A wise person once said that if you think search engine optimisation (SEO) is expensive, you should see how expensive cheap SEO gets. There are a few shortcuts when it comes to sustainable search engine optimization. As with any other professional service, quality SEO comes at a price — and premium services are more likely…
Europe and the U.S. continue to drift further apart on Google. Even as European parliamentarians and regulators seek ways to restrain Google’s discretion over search results, U.S. courts continue to affirm Google’s right to do whatever it wants with search results — paid and organic. Why? Because Google wants your money! They make money from…