What is SEO? Types of SEO and How They Benefit Business

What is SEO?

In simple terms, Search Engine Optimisation is the process of optimising both a website and business online to have it looked at favourably by search engines, resulting in higher search ranking. Search ranking determines where you show up when customers search for your business or similar products and services your business offers on leading search engines such as Google, Yahoo, and Bing.

SEO may sound easy; however, search engines such as Google constantly change up their search ranking algorithms which makes it difficult to build and retain search ranking – that is why, for the best results, you need to work with an experienced and knowledgeable local SEO service.

What are the different types of SEO services?

SEO services come in two forms: on-site and off-site. On-site is the process of optimising your website to improve search ranking – this includes everything from re-writing web content to implementing relevant keywords and optimising images to improve page loading speed. Off-site focus on everything relevant to your business outside your website, including building backlinks to your site from reputable sources and creating and optimising social media accounts, more detail below.


On-site SEO

As mentioned, on-site SEO services cover everything that is present on your site, including improving site loading speed by reducing the size of images, for instance, as well as making sure your website is fully functional with a sitemap, favicon, and full links. A focus of on-site SEO is the improvement of written content, which comprises the rewriting of web content that is already present as well as the addition of new content – both should be teeming with keywords that are relevant to your business to help prospective customers find your business, products, and services online. Copywriting also includes meta titles, meta tags, and meta descriptions for a comprehensive on-site SEO service.

Your local SEO should set your business up on the right site monitoring tools such as Google Analytics and Google Webmaster, for instance, to help track the impact of your marketing efforts.

Off-site SEO
This service includes a wider optimisation outside the bounds of your website. Generating quality backlinks to your web portal is essential in increasing online visibility and that’s where off-site SEO comes in.  Traditional services include having your business listed in business directories and classifieds, as well as the creation and maintenance of social media accounts on influential channels such as Facebook, Twitter and LinkedIn, Instagram and Pinterest to name a few. Also, building backlinks to your website by creating content for reputable websites relevant to your industry is common practice.

We recommend off-site SEO to be maintained continuously for the best results.


How does SEO benefit business?

When investing in your business and especially business services that may have a longer return on investment than normal, always ask how the service will help your business. Unlike many marketing services, Search engine optimisation is a proven method for any type of business growth. By optimising your website you will increase your search ranking which means your website will, eventually, be one of the first prospective customers see when searching for related products and services using Google, for instance. As a result, your website will receive increased levels of traffic and, over time, more leads and, of course, sales.

Even if you’re not looking to invest in any other marketing services, invest in SEO.

If you’re in London or surrounding areas and are seeking local marketing specialists or an online marketing agency then Teksyte is a fantastic choice.

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