Backlinks still matter, but the basis of their value has changed. Google’s ranking systems prioritise content that serves people first, and they scrutinise signals that ...
The ground beneath the search has shifted. Users now ask conversational systems for answers and often stop at the result page. The familiar pursuit of ...
In an online world moulded by artificial intelligence and semantic search, backlinks remain the most evident external proof of value a website can present. Algorithms ...
